- This is the main article for Market. For the category, see Category:Market.
- For the place in Dawn of Fire where players can buy and sell products, see Market/DoF. For the place in Dawn of Fire where players can buy Monsters, Structures, and Decorations, see Shop/DoF.
The Market is the area in which most in-game purchases can be made. One can buy Monsters, their Eggs, Decorations, Structures, Islands, Costumes, In-game Currencies (using real money, or exchanging other game currencies), and Merchandise. It is in between the friends list and options, in the bottom right corner. The prices of things listed on the Market are not completely fixed; they are sometimes altered temporarily by Daily Deals.
Contents
Monsters
Players can buy basic monsters here using coins, and hybrid monsters with diamonds. For the five Natural islands, buying the one-element monsters is the first step in populating each island.
As of game version 1.2.4, players can also use this section to buy back the last monster that they have sold while in the current Island, to recover from accidental sales of monsters. This is called "Buyback". Monsters bought back into the game have the same level as before they were sold, and are purchased for the same sum of money that was received from selling it.
Before 2.0.4., in this section of the market, the text: "All monsters can be bred for free" was shown at the bottom of the screen. It was removed, due to the Werdos only being obtainable through purchase with Relics.
Decorations
Decorations can be bought in this section to help decorate the archipelago.
Decorating affects the income generation of some monsters depending on the "likes" of the monsters and which decorations are chosen.
Structures
Structures do more than just decorating, and explicitly help the development of the monster archipelago.
Important buildings may be bought in this section, including the Breeding Structure, Mini-Mine, and Unity Tree, which ease the task of adding new monsters to the islands and help raising current ones.
Also the Humble Hotel, the Recording Studio, and the Storage Shed are buildings. The Time Machine slows down and/or speeds up the tempo of your music. The Wishing Torches make your breeding chances better if they're lit.
Islands
New Islands can be bought here, starting at level 4. New islands can hold monsters unavailable on the previous ones. After purchasing the first available island, the Map can take the place of this section.
For app players only (PC players don't have this ability), the music of the completed islands can be bought with actual money here.
Currency
In-game currency such as coins or diamonds can be bought with real money here.
In-App Purchases (IAP)
| “ | Thank you for making a purchase and supporting the Monster-Handlers! | ” |
| — Thank you note from Furcorn |
In App Purchases, known sometimes as IAP, are what everybody knows as things you buy in apps using real life money. This game provides many of these purchases, with some seemingly unwise as there are better in-game methods of obtaining the resources.
Making your first IAP will provide the following benefits in addition to getting the resources for that purchase:
- A Bonus Breeding Structure and Bonus Nursery, allowing you to attempt Breeding twice as often.
- The Maximum Mine, allowing you to get 2
twice a day on Plant Island and Mirror Plant Island - The removal of pop-up ads (Mobile version only; Steam version does not have ads).
- Unlimited use of the Collect All Button
These are the usual values that must be paid in real money for in-game currency to be bought via the marketplace, without allowing for Daily Deals. Daily Deals may sometimes increase the value of each package. They also may occasionally decrease the price of a package. Values may vary over time and will vary depending on your country / real world currency used due to a combination of local and international law.
Note that "keys" are only used for buying Dipsters, a special type of monster.
| Name of Package | Contents | Price (USD) |
|---|---|---|
 Coin Purse |
500,000 
|
$0.99 |
 Piggy Bank |
1,200,000
|
$1.99 |
 Crate of Coins |
3,000,000
|
$4.99 |
 Drum of Dough |
7,000,000
|
$9.99 |
 Kegs of Cash |
20,000,000
|
$24.99 |
 Boatload of Money |
45,000,000
|
$49.99 |
 Carousel of Coinage |
102,500,000
|
$99.99 |
 Ladle of Diamonds |
20 
|
$0.99 |
 Cup of Diamonds |
40
|
$1.99 |
 Bucket of Diamonds |
105
|
$4.99 |
 Treasure Chest |
220
|
$9.99 |
 Cart of Diamonds |
560
|
$24.99 |
 Diamond Dumpster |
1,200
|
$49.99 |
  |
3,000
|
$99.99 |
 Bowl of Goodies |
21,600 
|
$0.99 |
 Picnic Basket |
43,600
|
$1.99 |
 Slop Trough |
118,400
|
$4.99 |
 Wagon of Chow |
240,000
|
$9.99 |
 Tub O'Grub |
616,000
|
$24.99 |
 Mountain of Munchies |
1,360,000
|
$49.99 |
 Garage of Groceries |
2,992,000
|
$99.99 |
 Lone Key |
1 
|
$4.99 |
 Collection of Keys |
5
|
$19.99 |
Currency Exchange
| Amount Exchanged | Amount Recieved |
|---|---|
| 50
|
1,200,000 (Level 10 player)
|
| 50
|
1,500,000 (level 25 player)
|
| 50
|
2,000,000 (level 50 player)
|
| 50
|
2,500,000 (level 75 player)
|
| 500,000
|
50 
|
| 50
|
100
|
| 30,000
|
1
|
| 3
|
1st 
|
| 6
|
2nd
|
| 9
|
3rd
|
Notes:
- The Diamond-to-Coins exchange increases the amount of Coins received by player Level. The formula is: 1,000,000 + 20,000 * (Level - 1)
- Shard exchanges only appear when visiting the Market on Ethereal Island and Magical Sanctum
- The Diamond-to-Relic exchange increases in cost up to 50 Diamonds per Relic. See the Relics article for more information.
- See the Currency article for more currency exchange options outside the Market.
Old Versions
Notes
- All Islands have access to the Market, except Gold Island and Tribal Island.
- Some items, including Decorations and Monsters, can be sold back to the game. For items that can be purchased with Coins or Shards, the selling price is usually ¾ that of the purchase price.
- Some items purchased with Diamonds can be sold back to the game, but only for Coins or Shards. The only way of selling things for Diamonds is the currency exchange of Shards to Diamonds.
- Ethereal Island and Magical Sanctum are the only Islands in the game where things can be bought or sold with Shards.
- The Ladle of Diamonds (20 diamonds), the Carousel of Coinage (102,500,000 coins) and the Garage of Groceries (2,992,000 food) were added in Version 1.4.1. The reason may be just to fill in purchase gaps.
- There was an occasion in September 2016 where there was a 125% more on the $5.00 USD offers.
- The Dumpster of the Diamond Dumpster is made out of Bubblerite (Extra Life 2018 stream, Part 2, 04:07:50)
- It is possible to disguise the Monsters on the Monsters button on Cold Island, Tribal Island, Mirror Cold Island, Composer Island, and Gold Island.
- All monsters on the "Monsters" button are from Cold Island.
- All monsters on the "Monsters" button before January 2014 possess all 5 Natural elements.
- The old Market background image is still in use in both the Market and Map screens, it's just been made more purple.
- Similarly, the old Market music has been used as the Colossingum battle music.
