Board Thread:Questions and Answers/@comment-24351824-20140123041633/@comment-24145588-20140123173716

PurpleMonsterMama wrote:

...I'm saving up for a Wubbox and am not even close yet (bugs me that they say "all monsters can be bred for free" when you can't breed the Wubbox, but I digress). Well, there you go. I think the Wubbox is 75M, and the three coin rewards from the big items will net you 40M, so the shards will get you about halfway to your Wubbox goal. :-)

Also, I think saying "can be bred for free" is just sloppy semantics by BBB. It can be acquired, hatched, and activated for free, but you're right, that's not exactly the same as breeding. I would assume the text is a holdover from pre-Wubbox days, when all creatures were bred in the same way, and we didn't have this weird exception of the buy/place/box/activate cycle.